Testing Business Ideas : A Field Guide for Rapid Experimentation (9781119551447)

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Product details

• Format Paperback | 368 pages
• Dimensions 241 x 189 x 23mm | 994g
• Publication date 12 Nov 2019
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• Edition Statement 1. Auflage
• ISBN10 1119551447
• ISBN13 9781119551447
• Bestsellers rank 50,377

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